Identity & Packaging

Forget Me Not


Develop a clean, modern identity for a San Francisco based flower shop. The new identity should help the business stand out as a memorable, high quality brand in a crowded market place.


Inspired by the Dahlia flower, a complex but clean logo was developed. The two color logo, done in a rich sunflower yellow and bright red was used against white to create a bright, modern feel for the packaging. For the business card, the one color version was embossed in gold foil to create a luxury feel.




Visual Literacy


Hunter Wimmer


Scala Sans