MFA Thesis Project

A Plum Deal

objective

Educate consumers about sustainable issues and encourage responsible consumerism in a way that combats greenwashing. Make the experience of shopping for sustainable products easy and fun.

outcome

Plum takes the guess work and chore of research out of the equation. The Plum app helps consumers make sustainable choices at the places they already shop by curating location-based options for them. The brand and user experience is focused around the belief that shopping sustainably should be fun, convenient and make you feel awesome.

     

class

Thesis 1, 2 & 3

instructors

Phil Hamlett
Anthony Jagoda
Jeremy Stout

typefaces

Roboto
Caecilia LT Std
Zona Pro