Annual Report

Give Me Green

objective

Concept and design a fresh look for the 2015 Heineken Annual Report. The design should speak to the shareholders as well as the international investors. It should portray success, confidence and brand vision.

outcome

A variety of charts and graphs, where created for visual interest and to help illustrate important fiscal data. Real Heineken bottles were used to re-create the opening graphs, bringing life and brand presence to the otherwise dry subject of summarizing profit and loss. A mix of old and new typefaces were used, eluding to the rich history of the brand as well as the progressive vision for its current and future success. Images for each region were carefully selected to represent the international brand presence as well as the fun-loving swagger of the Heineken persona.

    

class

Type Systems

instructor

Tim  Carpenter

typefaces

Frutiger
Eurostile