Restaurant collateral, packaging and environmental design.

Spoleto Italian

objective

When the Spoleto restaurant chain decided to expand their company to the states, they chose to reposition the restaurant as “fast-casual” for the U.S. Market. They required a new look, which portrayed authentic Italian flavors and fresh ingredients as driving qualities of the brand.


outcome

A library of playful pasta graphics were created and incorporated into the takeout packaging, and environmental design as a visual reminder of the core product offering. The graphics were also used to design a Spoleto car, which works as a moving brand ambassador. The pasta wraps around the body in waves as if being pushed by the movement of the car.

     

client

Spoleto Italian

chief creative officer

Patricia Ebner

agency

Muse Brands

typefaces

Garda
Archer